Latrobe Health Assembly

Smoking Cessation


Project Objectives

Gippsland Primary Health Network is leading the LHIZ – Early Detection and Screening including Tobacco Initiative, which aims to support people to prevent illness before it occurs, detect illness early and ensure those who need treatment and support services, including to quit smoking, can access them locally. One of the specific aims is to support Latrobe residents to quit smoking.

The work is built around the qualitative research findings of intensive focus groups held with current Latrobe Smokers.

Smokefree Gippsland is a joint initiative by Quit and Gippsland Primary Health Network (PHN) as a result of the State Government’s investment in the Latrobe Health Innovation Zone.

It aims to:

  • Help reduce smoking rates across Gippsland by reinforcing the role of general practitioners in helping patients to quit smoking.
  • Motivate GPs to complete Quit’s RACGP accredited online training programs, Brief Advice Training and Plan, Do, Study, Act cycle.
  • Remind people who smoke in the community to talk to their GP for advice about the best way to quit.
  • Provide a range of useful smoking cessation resources for GPs and patients, as well as materials for clinic waiting rooms.

Smokefree Gippsland has three major components:

  1. Online training for GPs
    Quit, with input from GPs, has developed Brief Advice Training for General Practitioners, an online training program that demonstrates why GPs should discuss smoking as part of routine care and how they can play a role in helping patients quit using a 3-step approach: Ask, Advise, Help. This course is accredited by the RACGP for Category 2 points. Quit has also developed a Plan, Do, Study, Act (PDSA) cycle, accredited by the RACGP for Category 1 points. The PDSA is designed to help GPs and the practice team implement a systematic approach to smoking cessation.
  2. Resources for GPs and patients
    Quit has produced a range of useful resources to assist GPs to help their patients to stop smoking. These include physical resources, as well as short videos to explain the online training, show how Quitline works, and demonstrate brief advice conversations. Several waiting room materials including posters and flyers have been developed for
  3. Local media campaign
    An editorial and advertising campaign rolled out across Gippsland in June/July, reminding smokers in our community to talk to their GP as a first step to quitting smoking.

Through its work within the Latrobe Health Innovation Zone, Gippsland PHN is investigating establishment of a face to face smoking cessation clinic within Latrobe.

Gippsland PHN held three workshops with key stakeholders to collaboratively shape this model for the Latrobe community. Further information on the background of our Early Detection and Screening, Including Tobacco project can be found at:

These workshops explored:

  • Setting the scene
  • Our community
  • Environmental and innovations scan
  • Defining the problem
  • Developing a vision
  • Exploring service components
    Eg. Where will the clinic be and how often, who it will be staffed by, the clinical supervision available, what the access points are, structure of the intervention, priority population groups, eligibility, referral pathways, cost, community/sector promotion, demand management, timeline, how will it be funded,
  • Service access barriers

Agreed as next steps from final workshop, Gippsland PHN and Latrobe Community Health Service will proceed to explore a short-term arrangement to support further model design based on consultation with Latrobe Community. This includes acknowledgement that the
model now needs to be subject to robust smoker feedback, including the model itself, model elements such as incentives, name, branding and social marketing. Gippsland PHN is committed to ensuring this model is built around community voice and needs, with the short term arrangement to facilitate this process.

Status Update