Latrobe Health Assembly

Hello campaign


Project Objectives

The Hello campaign is encouraging people to say hello to each other to help create a better sense of friendliness and highlight the importance of social connections in the Valley.

In October 2019, the Department of Health and Human Services supported the Latrobe Health Assembly’s recommendation to allocate funding for implementation of the Hello Campaign project for 12 months, as part of the mental health investment of the Latrobe Health Innovation Zone.

Damen Francis was subsequently employed as Hello project coordinator who is joined by Chloe Benson in the role of Social Marketing Team Coordinator.

Late in 2019, the Hello campaign hosted pop-up cafés at Claudia’s Café in Morwell (November 22), the Baw Baw Latrobe LLEN’s Chit Chat Coffee Cart at Moe Library (November 27) and Raw Harvest in Newborough (December 11). These events were conducted in a manner consistent with previous Hello Pop-up Café events, with similar data and responses recorded.

The Hello Campaign was also represented at the Morwell Neighbourhood House Christmas party (December 10) and Lions Club of Morwell’s Christmas Day Lunch at St Peter’s Café (December 25). The latter achieved media coverage with WIN News and the Latrobe Valley Express, which featured interviews and visual representation for the campaign through photos and footage.

Visit or search ‘wearelatrobe’ on Facebook, Instagram or Twitter for more information about the Hello campaign. A free copy of the Hello Times, a publication exploring the ideas of the campaign, is available online at

The Hello campaign is a joint Latrobe Health Innovation Zone initiative between We Are Latrobe, Latrobe Health Assembly and Lifeline Gippsland and funded by the Victorian Government.

Status Update