âReach for the Starsâ is making it easier for customers to find healthy foods in the supermarket
Latrobe Community Health Service, Latrobe Health Assembly, participating Latrobe supermarkets and the community are working in partnership on the flagship Healthy Supermarkets project. âReach for the Starsâ is making it easier for customers to find healthy foods in the supermarket. Â
âReach for the Starsâ promotes healthy eating to customers and the community. Â
âReach for the Starsâ aims to create a shopping experience that helps customers to buy, cook and eat healthy foods, every day.  Â
It uses a range of interventions based on the Australian Dietary Guidelines and the Health Star Rating system.    Â
- All fresh fruit and vegetables are 5 stars! Â
- Health Star Rating shelf tags on 4 Â― and 5 star rated productsÂ
- Healthy eating messages from Latrobe Stars Â
- Healthy recipes and more! Â
Participating supermarkets Â
Why promote healthy eating in Latrobe? Â
Healthy eating is important day-to-day, for mood and energy levels, and long-term in decreasing the risk of chronic disease. We all need more fresh and healthy foods to be at our best every day.
Most of us try to eat healthy foods, but one in 4 Latrobe customers find it difficult to know if a product is healthy or not.
Why work with supermarkets?  Â
Australians buy most of their food from the supermarkets. Itâs where we make the choices about the foods we buy, and therefore what we eat.
Whatâs in it for participating supermarkets? Â
- Promoting fresh food salesÂ
- Promoting healthy eating and healthy lifestylesÂ
- Supporting customers and community Â
- Responding to customer demand for healthier productsÂ
- A point of difference to competitor supermarketsÂ
- Promotion of the businessâs involvement in the project. Â
What did customers say?  Â
Reach for the Stars is based on the successful Eat Well @ IGA Bendigo project.  Â
- 63% of customers who noticed the shelf tags felt they influenced what they purchased
- 88% of customers wanted the healthy eating signs left in placeÂ
This resulted inâĶ.Â
- 12% increase of the purchase of 4 Â― and 5 health star rated products Â
What did participating supermarkets say?
âThe whole objective of the campaign was toâĶencourage people to eat healthier. But, it was also a win-win,âĶif weâre selling more of the 4 1/2, 5 star [Health Star Rating] type projects within our stores thereâs potential of higher profitâ IGA Executive.
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Want to get involved?  Â
Help us create a healthier Latrobe! Â
If your Latrobe supermarket wants to get involved, please contact the âReach for the Starsâ project team on:
Health Promotion:
Ph:Â 1800 242 696
E: health.promotion@lchs.com.auÂ