Healthy Supermarkets Latrobe project

Look for the Health Star Rating in-store

‘Reach for the Stars’ aims to create a shopping experience that helps customers to buy, cook and eat healthy foods, every day.

While in participating supermarkets, look for:

All fresh fruit and vegetables are 5 stars!
Health Star Rating shelf tags on 4 ½ and 5 star rated products
Healthy eating messages from Latrobe Stars
Healthy recipes and more!

About

What's 5 Stars

Health Star Rating

Latrobe Stars

Nutirition Tips

Resources

Latrobe Community Health Service, Latrobe Health Assembly, participating Latrobe supermarkets and community are working in partnership on the flagship Healthy Supermarkets project. ‘Reach for the Stars’ is making it easier to identify healthy foods in the supermarket.

‘Reach for the Stars’ promotes healthy eating to customers and the community.

‘Reach for the Stars’ aims to create a shopping experience that helps customers to buy, cook and eat healthy foods, every day.

It uses a range of interventions based on the Australian Dietary Guidelines and the Health Star Rating system.

All fresh fruit and vegetables are 5 stars!
Health Star Rating shelf tags on 4 ½ and 5 star rated products
Healthy eating messages from Latrobe Stars
Healthy recipes and more!

Participating supermarkets

Why promote healthy eating in Latrobe?

Your postcode shouldn’t dictate your health. Latrobe is Australia’s first Health Innovation Zone.

Over 1 in 2 adults are overweight or obese (ref)
Less than 1 in 20 adults eat the recommended 5 serves of vegetables each day (ref)
14% adults drink sugary drinks every day (ref)
Australian shoppers’ number one food priority is to eat more fresh fruit and vegetables (ref)

Why work in supermarkets?

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What’s in it for supermarkets?

Promote fresh food sales
Promote healthy eating and healthy lifestyles
Support customers and community
Respond to customer demand for healthier products
Point of difference to competitor supermarkets
Promotion of your business’s involvement in this project.

Reach for the Stars is based on the successful Eat Well @ IGA Bendigo project.

What did customers say?

63% of customers who noticed the shelf tags felt they influenced what they purchased

88% of customers wanted the healthy eating signs left in place

This resulted in….

12% increase of the purchase of 4 ½ and 5 health star rated products

What did participating supermarkets say?

“The whole objective of the campaign was to…encourage people to eat healthier. But, it was also a win-win,…if we’re selling more of the 4 1/2, 5 star [Health Star Rating] type projects within our stores there’s potential of higher profit” IGA Executive.

Want to get involved?

Help us create a healthier Latrobe!

If your Latrobe supermarket wants to get involved, please contact the ‘Reach for the Stars’ project team on

All fresh fruit and vegetables are five stars according to the Health Star Rating system

Did you know?

Australian shoppers’ number one food priority is to eat more fresh fruit and vegetables

Mum was right – We all need to eat our greens

We all need more fresh and healthy foods every day to be at our best.

Fruits and vegetables are an important part of a healthy diet. Fruits and vegetables provide our bodies with essential nutrients, like vitamins, minerals and dietary fibre. Go for 2 serves of fruit and 5 serves of vegetables every day, and choose a variety of colours.

What is a serve?

Are you getting your 2 & 5? Take the quiz here:
livelighter.com.au/fruitveg/quiz

Fruit

Aim for 2 serves fruit per day

1 medium piece
2 small pieces
1 cup cut fruit
2 tablespoons of dried fruit

Vegetables

Aim for 5 serves of vegetables per day.

1 cup salad
1 cup raw vegetables
½ cup cooked vegetables
1 medium potato
½ cup beans, legumes or lentils

Images courtesy of Livelighter

Fresh vs. frozen Canned and frozen varieties are nutritious, convenient and often cheaper than fresh produce.

Full of beans – Did you know? Beans, pulses and lentils count towards your vegetable serves.

Make vegetables the hero of your dish. Give vegetables the share of the plate.

Fruits and vegetables Every day for every body.

Variety is key – Eat the rainbow

A great way to think about variety in fruit and vegetables is to think about colour. Eat all the colours of the rainbow to give your body the right mix of vitamins, minerals, and antioxidants for good health.

Top tips to eat more fruit and vegetables, every day

Bulk out dishes with canned lentils and beans
Add to spag bol, soups, stews and burritos
Beat the snack attack
Bring fruit with you when you go out so you have a snack ready to go when hunger strikes
Munch on veggie sticks and hummus as a snack
Give salad and vegetables the share of the plate
Fill up at least half your plate with salad or vegetables
Sneak in fruit and veg
Add grated carrot and zucchini into casseroles. Add grated or pureed pear or apple to muffin and cake mixtures
Cook up a batch of vegetable soup
It’s a great way to use up leftover vegetables at the end of the week
Go for fruit desserts
For a healthy dessert, try yoghurt, fruit and muesli cups
Try meat-free Mondays
Get a chance to improve your veggie cooking skills by going meat free once a week

The Health Star Rating system

Look for the health star rating in-store. The more stars, the healthier.

Fresh vs. frozen Canned and frozen varieties are nutritious, convenient and often cheaper than fresh produce.

Can’t find the stars?

Download the Foodswitch app:

Look for the shelf tags on 4 ½ and 5 star rated products in participating ‘Reach for the Stars’ supermarkets

‘Reach for the Stars’ has made it super easy! Look for shelf tags on 4 ½ and 5 star rated products, the healthiest packaged products in participating supermarkets.

What is the Health Star Rating system?

The Health Star Rating system is a labelling system that rates the nutritional profile of packaged foods and gives it a rating from ½ to 5 stars. It provides a quick, easy, standard way to compare similar packaged foods. The more stars, the healthier.

How to use the Health Star Rating system?

The Health Star Rating system can provide a quick, easy, standard way to compare packaged foods.

Health Star Ratings can compare foods within similar product categories. For example, comparing two types of yoghurt, rather than comparing a yoghurt with a breakfast cereal.

Generally speaking, a product with 3 ½ or more stars is classed as healthier.

How are Health Star Ratings calculated?

The Health Star Rating system uses a calculator weighing positive and risk nutrients in food. Stars are added for fruit and vegetables, calcium, and protein content. Stars are removed for sodium (salt), saturated fat and sugar content.

Ratings are based on:

Total energy (kilojoules)
Saturated fat, sodium (salt) and sugar content
Fibre, protein, fruit, vegetable, nut and legume content.

Can’t find the stars? Download the Foodswitch app

The Foodswitch app is like having a dietitian whispering in your ear.

If you find a product without a Health Star Rating, you can scan it on the Foodswitch app on your mobile device. The app gives you the Health Star Rating of the product and suggests products with a higher rating.

Download the Foodwitch app here:

Healthy eating – What else to keep in mind?

When it comes to healthy eating, fresh is best. It’s important to eat a wide variety of foods from the core food groups (see Australian Guide to Healthy Eating) and included plenty of fruits and vegetables.

Many of these fresh healthy foods are not generally packaged and therefore do not carry a Health Star Rating.

The Health Star Rating system is currently voluntary, meaning food companies do not have to display the rating.

The Health Star Rating provides nutritional information at-a-glance. For more information check the nutrition information panel and ingredients list.

Guide to label reading

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*Reach for the Stars is a Latrobe Health Innovation Zone initiative with funding provided by Latrobe Health Assembly and the Victorian Government.

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